The new iPad (iPad 3) was released on March 16th 2012 and has already sold over three million units. Despite the huge success, it failed to break the record set by the iPhone 4S of four million units in just three days after release. The first iPad took 28 days to reach one million units shipped. This just shows how far Apple has come since the released of the first-generation model. The second iPad sold up to one million units in the first week. These figures say it all when it comes to the success of the iPad.
Last year, consumers were made to wait for the release of the new iPhone. It was the last Apple product that ex-CEO Steve Jobs was able to see launch and the hype surrounding it was unparalleled. Throughout 2011, rumours were rife about the next-generation iPhone. Many people were expecting the iPhone 5 with a brand new chassis. Whilst many were disappointed, it did not decrease the demand.
It appears that both the iPhone 4S and the iPad 3 have sold better than expected, despite both models being far less radical than they were originally thought to have been. Apple are expecting to release the new iPad to other countries later this month or early April.
Apple are also yet to get a strong foothold in China and so when they do, there is no reason that Apple shares cannot rise above the $600 mark. Apple announced earlier this week that they were going to start paying dividends on all shares.
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